vmichellebernard

Experience

Assistant Director of Communication/ Social Media Coordinator. Columbia Union Conference of Seventh-day Adventists (Visitor Magazine)

Columbia, MD, July 2013 – Present

Write and edit stories for Visitor magazine and columbiaunionvisitor.com. Manage freelance writers and videographers. Plan and manage event coverage online, on social media and in print. Organize and edit 14 monthly newsletters in each issue of the magazine. Created and manage columbiaunionvisitor.com. Manage the Visitor‘s social media accounts, which average more than 90,000 impressions a month. Manage public relations campaigns for Columbia Union events and Columbia Union entities. Photograph events. Pitch Visitor articles to other Adventist media outlets. Note: I started as Social Media Coordinator in 2013 and was promoted to my current position in June 2014.

 

Morning Web producer. ABC2 News  (www.abc2news.com)

Baltimore, MD, April 2011 – July 2013

Assign, write, edit, & search engine optimize feature and breaking news articles for www.abc2news.com, Facebook, and mobile and tablet applications. Plan and execute live streaming events.  Edit photographs and graphics for the site. Promote station content through breaking e-news alerts, mobile alerts, and by successfully pitching to national news organizations. Build special Websites for local events, weather events, and big stories. Enhance reader engagement by creating slideshows, quizzes, crosslinking articles, and by integrating social media into the Website and on the newscast. Train station talent on social media best practices.

Freelance writer/columnist. Patch.com / Visitor Magazine

 Gaithersburg, MD, Fall 2010 – Present

Write weekly “Raw Food Resolution column.” Build online community through Social Media Optimization. Pitch and write community-based Web articles. Photograph Montgomery Village residents, newsmakers, and events.

Since late January 2011 I’ve created, edited and maintained the Visitor Magazine Facebook account. Through cross-promotion and site interactivity I’m creating a strong interactive community.

I also edit and redesign Web sites for local businesses, focusing on SEO, usability,  increasing traffic, and site interaction.

 

Online Editor. Handshake Magazine

Syracuse, N.Y., Summer 2010

Ensured a consistent editorial feel throughout site. Assigned, edited and wrote Web articles and features. Organized and managed online article budget. Designed and edited graphics. Increased site search engine and social media optimization.

Features Section Intern. The Post-Standard

Syracuse, N.Y., Spring 2010

Researched and pitched article ideas. Interviewed sources and wrote stories for the Features section of the printed and online newspaper.

Public and Government Relations Intern. MedTech

Syracuse, N.Y., Fall 2009

Wrote press releases and successfully pitched story ideas to the local media. Updated website with MedTech news and member information. Helped develop relationships with local elected officials and members.

Copy Editor/English Teacher. Samyook Language Institute

Seoul, South Korea, August 2007 – June 2009 & Summer 2010

Wrote and edited children’s English language textbooks. Planned and conducted English conversation classes for adults and children. Conducted educational English presentations to groups of 100+.

Assistant Director of Communications. Associated General Contractors of America

Washington, D.C., February 2005 – July 2007

Wrote articles for Constructor Magazine. Created and managed the editorial calendar and production schedule for Inside AGC. Drafted media advisories and successfully pitched AGC events to media markets across the country. Assisted in editing and pub-lishing Construction Legislative Week in Review, News & Views, and other e-newsletters.

Program Assistant/Intern. Library of Congress

Washington, D.C., October 2003 – January 2005

Created brochures and Web site content. Helped guide Web site design team to make office Web site accessible and user-friendly. Wrote articles for the LOC’s internal newsletter, The Gazette. Led a team in creating a library-wide diversity survey. Led planning team for Native American Heritage Month activities. Promoted and helped implement the summer internship programs.

Media Relations Specialist. North American Religious Liberty Association Washington, D.C., Fall 2003

Created a national media list. Pitched story ideas to media resulting in a Marketplace interview. Wrote press releases, and  cultivated relationships with reporters throughout the country.

Communications Intern.  Columbia Union Conference of Seventh-day Adventists

Columbia, MD, Summer 2003

Coordinated the September issue of Visitor Magazine. Wrote articles for Visitor Magazine and the Visitor Web site. Wrote press releases and pitched stories to local media resulting in several radio interviews. Created comprehensive media lists for the major cities in the Mid-Atlantic area. Promoted Visitor Magazine at events throughout the Mid-Atlantic states.

Finance and Online Communications Intern.  RNC

Washington, DC, 2002-2003 School Year

Created a system to summarize and synthesize constituent feedback resulting in better member relations. Drafted response letters for mass emailing on issues such as the federal budget, taxes, etc. Ghost-wrote opinion articles for regional press secretaries about the War on Terror. Selected and edited photographs for Web site.

Assisted in direct marketing efforts in an record-breaking year for campaign fund-raising. Researched potential member information through background checks, financial donations, etc.

Marketing and Public Relations Intern. Whole Foods Market

Silver Spring, MD, 2002-2003 School Year

Wrote press releases covering store community service events. Organized a community service event cleaning up a local park. Wrote articles for the Whole Foods internal newsletter. Arranged in-store product marketing with weekly samples and displays.

Director. Phase II at Washington Adventist University

Takoma Park, MD 2001-2002 School Year

Supervised and recruited volunteers and booked entertainment for the bi-monthly event. Planned menus and organized the food preparation. Served as a member of the campus ministries team, an organization that planned spiritual activities for the entire campus.

Director. Health Emphasis Club at Washington Adventist University

Takoma Park, MD 2000-2001 School Year

Organized and managed school-wide activities to encourage students and faculty to live healthier lives. In the position I successfully arranged: a blood drive, a health  “Health Emphasis Week” which included planning a school-wide assembly with a motivational speaker,  sexual health speakers for the residents of the men’s and women’s residence halls. I also served as a member of the campus ministries team, which planned other campus-wide spiritual events for the student body.

 

 

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